Sierra Herrera

General Manager

Sierra manages operations and coaches teams within the beauty, health and wellness space while continuing to cultivate the cultures created by her mentors. Sierra believes that everyone deserves looking and feeling their best on the inside and out.

Working in this industry has been her passion for many years. From working in tanning salons in high school to massage studios in college, she began her journey with Live Love Lash and has not looked back since. Simultaneously, she accepted a leadership opportunity with Hydrate IV Bar working with the corporate and franchise teams.

Graduating from Metropolitan State University in 2016, Sierra received her Bachelor’s degree in Hospitality.

When she is not at her computer, you will find her snuggled with her 3 kids, husband, and pup at their home in the mountains or on an RV trip!